At 16 I started as a barrister's clerk in the City of London, then moved into finance, across deliverable FX and investment houses, until eventually I had a small network of investors of my own.
Somewhere along the way I picked up an obsession with luxury. Every watch I saw in the City, I wanted and naturally, at 16, I couldn't afford one.
So I built a way to win one.
A few months after turning 18 I incorporated
watchlotto.com, a competition site where you could win a luxury watch for a fraction of the price, using a game of skill inspired by Spot the Ball. Honestly, the idea came from a holiday when I was 13. I walked through an airport past a BOTB stand and I thought, why not do this for watches?
My first investors sent me Bitcoin in 2017 after a long time hunting for funding. They sent it in tranches, with BTC at $1,000, $3,500 and $10,000 a coin. We soft launched the year after and burned through it.
Then we recapitalised and went hard from 2018 to 2020, until we had 185,000 visitors a month, weekly competitions, customers in 85 countries, and our brand inside FIFA 20 after sponsoring a League One club. Watchlotto was acquired in October 2020, I was 22 at the time.
After that exit I was young and hungry, and I went straight back to crypto. It made sense as it's where my first money came from.
I built Virtual Versions, a digital ID business where a lot of the work went into reimagining digital twins, basically 3D replicas of ourselves that you actually own. We raised over $3M, grew a community past a million people and launched a token just as Worldcoin hit and the world was focused on digital ID.
Then our token got pulled into one of crypto's biggest market-making scandals, the kind that ends with someone extradited to the US to face charges. The business was gone almost overnight, we fought to bring it back but eventually had to face reality.
Little did I know it was a blessing.
My friend Harry had been next to me through that whole launch, and between us we'd seen all the good and all the bad. Projects started asking us to do it for them, from idea to launch. So we started
tge.ventures. We did $6M in revenue in our first 180 days, generated over $35M for clients in year one, and were externally valued at $33M.
Then the whole industry changed, and TGE became Digital Asset Institute, corporate training built on everything we'd learned launching tokens, for teams at the Big Four, banks and asset managers. I stepped away from that part, but I came out knowing two things.
I'd always said I'd build a large tech company and exit it. And I had too many connections and too much reputation in crypto to not use it.
So I'm now focused on two things.
aarvo.com is the software I wish I'd had in every business before it. Bookkeeping, data collection and compliance on autopilot, because source of funds was always a nightmare and bookkeeping wasn't much better. What I really wanted was for my numbers to tell me where to spend less and how to earn more in real time. That's aarvo.
It's since grown into a full platform for accountancy firms, up against the likes of IRIS, Capium and Karbon. The difference is that it's two-way. Instead of running your firm in one tool and your clients' books in another, like Xero or QuickBooks, it's all in one place.
With agents and AI doing more of the work, I think the context between a firm and its clients is going to be the most important thing there is. We're HMRC-recognised, and we're working towards Peppol and the UAE's Federal Tax Authority.
tradrs.tv came from nowhere, but it's ended up pulling everything I've done into one place. Over the years I've driven billions in retail trading into projects, through an audience that's global and lives almost entirely in group chats.
tradrs.tv takes that audience and turns it into a proper distribution platform, the flow of traditional finance, Bloomberg-style, rebuilt as live streaming. Finance TV for how the world actually works now.
If you're building in finance, crypto or accounting, my DMs are open.